Enchanté hipster

Reason 2: They love name dropping names that are difficult for us mere mortals to pronounce.

If you ever ask a trendy kid their favorite writer/philosopher/critic they will always reply with a name that is in a different language. I'm not trying to hate on people with foreign names, I'm just saying that trendy people are drawn to that which is the most obscure and condescending. This is only one element of said condescension. Top 5 theorists/philopsophers from students at NYU, which is of course the trendiest school of them all:

1. Jean Paul Satre (of course, his name has sparked many a debate, and requires an accent in order to be pronounced)
2. Roland Barthes (I mean come on, his name is ROLAND. What's trendier than a doubly hard to pronounce name)
3. Friedrich Nietzsche (Plus it has like 7 extra letters in the name. Proves trendy people like other languages too, not just French)
4. Carl Jung (It's deceptively tricky, not just any reader can pronounce it)
5. Stephen Colbert (Okay, I'm just not trendy enough to know more than 4)

So if you're ever in doubt of which store on the block, or book in the store, or class in college is the trendiest, look for the hardest to pronounce. Put on your faux authentic tortoise shell glasses and your best French accent. Look at you, you're cool.